$1 Million in Google AdSense Earnings

 by: Scott Adams

They are calling him the million dollar man. Jason Calacanis recently revealed in his blog that he is on track to earn a million dollars from AdSense over the year ahead.

And if that number doesn’t wake you up and have you sitting on the edge of your seat, consider for a moment that he reached this level in less than a year. His company only started using AdSense in September 2004.

Calacanis runs Weblogs Inc., a network dedicated to creating trade weblogs across niche industries. And he’s quickly proven that AdSense is a credible advertising partner.

As their network has grown, so has their AdSense revenue. In January 2005 they earned an average of $580 per day. In March it was $737. In May it was $1,585. One day in July, just before he made the blog entry referred to above, they earned $2,335. Remember that is just for one day. If they can take that daily average to $2,740 they’ll be earning a rate of $1 million for a year. And Calacanis predicts that reaching daily earnings of $3,000 or even $5,000 is quite achievable.

That’s quite an achievement. Keep in mind that Calacanis has 103 bloggers on the payroll and nine staffers. Even so, many webmasters would give an arm or a leg to have even a third of that.

Google’s AdSense has been revolutionary. It has become firmly established as the darling of the online advertising industry. Although rumors are heard of major competitors launching a similar service, AdSense’s premier position seems secure for now.

In essence, AdSense has made it possible for almost anyone with a web site or blog to earn some revenue from advertising, without having to employ sales people or spend precious time searching for advertisers.

AdSense works like this. Webmasters sign up for an account in just a few minutes. They receive a small snippet of code to include on their web pages. Google will then automatically serve advertisements that are relevant to the content on the webmaster’s pages. When someone visits the webmaster’s site and clicks on one of Google’s AdSense advertisements, the webmaster earns a fee. Advertisers can pay anywhere from five cents to a hundred dollars per click, and the webmaster receives a percentage of that fee.

Many webmasters are content with earning five to ten dollars from AdSense to cover the cost of web hosting. But many, unsurprising, have higher ambitions. At a popular WebmasterWorld forum, participants share tips and encouragement on reaching a goal of $300 per day from AdSense. So it is no wonder that Calacanis created quite a buzz when he made his million dollar blog entry.

Google have proven once again that they excel at designing innovative Internet services. If you are in the web industry and have not yet used AdSense, then perhaps you should try it out. Or if you are already using it, perhaps Calacanis’ impressive results will encourage you to track the performance of your AdSense units more closely, fine tune their positions and formats, and take your earnings to a new level.

Calacanis’ million dollar blog entry can be viewed at: http://calacanis.weblogsinc.com/entry/1234000403051129

3 Super-tips To Build, Promote And Profit More From Your Website!

 by: Steve Nash

Are you happy with your website? (Does your business even have one?)

Does it ‘perform’ as well as you’d like?

I’m a professional web designer and I always try to influence the design of a client site with the following three so-called super-tips. If I apply these tips to a new (or existing) site, I always feel that the site will ‘deliver’ much more.

So here are three super-tips, to help anyone get the most from their website:

1. Make sure your website has a Most Wanted Response
2. Use these six strategies to promote your website…
3. Build trust in you and your website

Tip (1) Make sure your website has a Most Wanted Response

“What do you mean by most wanted response?”

Well, do you know what the main purpose of your website is?

• Does your site sell goods? Then which items do you most want to sell?
• Does your site offer content, supported by affiliate programs? Which affiliate programs do you most want to promote.
• Does your site simply operate a newsletter or ezine? Then do you make it easy for people to subscribe, from any page on your website?

What is the ‘point’ of your website?

Dr Ken Evoy introduced the concept of Most Wanted Response (MWR) in his ebook called: Make Your Site Sell. In his words, “MWR is what you most want your visitor to do after reviewing your content. It should always:

• be reasonable
• be measurable
• be a good fit
• qualify your visitor “

Tip (2) Use these six strategies to promote your website…

I think you should employ some (or all) of the following six strategies if you want to successfully promote your website:

• Strategy 1: SUBMIT to search engines and directories
• Strategy 2: BID at pay per click search engines
• Strategy 3: SPREAD word of mouth
• Strategy 4: PUBLISH a newsletter
• Strategy 5: KNOW your visitor
• Strategy 6: CONTINUE to learn more…!

I’ll explain a little bit more about a few of the strategies below.

* Strategy 1: SUBMIT to search engines and directories

As you may know, you do not need to submit your site to 10,000 search engines. Simply make sure you get your site listed on major search engines like Google. This link contains ‘add your site’ links to major search engines like Google. Use it.

http://www.howipromotemywebsite.com/site-submit

* Strategy 2: BID at pay per click search engines

You must have heard about pay-per-click search engines like Overture, Espotting and Google AdWords.

Pay per click search engines can deliver guaranteed traffic to your site at pennies per click. To learn more about using pay-per-click search engines (which ones are worth bothering with, etc.) read my article called ‘Pay Per Click To Guarantee Targeted Traffic!’

http://www.howipromotemywebsite.com/pay-per-click

* Strategy 6: CONTINUE to learn more…!

No groaning, please – it’s vital that you keep on learning about new ways to promote your website. Quite simply, you must always continue to learn.

These resources can help your ‘quest to keep abreast’:

• http://www.sitepoint.com
• http://www.iboost.com
• http://www.apromotionguide.com

Tip (3) Build trust in you and your website

So you want to sell online?

Well it isn’t that easy, I’m afraid.

One of the first things you must do online is to get people to trust you and your online business. And there are a variety of methods of doing this. I’ll cover one method here:

• Offer invaluable (and relevant) information, free, via repeat contact if at all possible.

Or in other words, offer a free ebook, e-mail course or article (a bit like the one you’re reading right now ).

Here’s an example

http://www.best-digital-cameras.co.uk/buying-guide

This is one of my affiliate mini-sites. Usually visitors take a quick look at the site and then head off to the main merchant site (in this case Amazon).

So I offer a brief guide to buying a DVD player online, in the hope that I can build a little bit of trust in my site, and collect my site visitors’ e-mail addresses (that I may be able to use in the future, when they have long since forgotten my mini-site).

When done properly, offering valuable freebies can be powerful stuff.

(Just ask Harvey Segal of Supertips.com, who bases much of his online business on providing invaluable freebies like this – http://www.anyonecansellonline.com/supertips.shtml.)

–

I’ve talked enough.

Hopefully, you can use the three super-tips in this article(*) to boost the performance of your site. Or I may have given you some extra ideas for your next (or first) site!

Either way, thanks for reading and good luck

(*) Note: this article is an extract from my ebook: “3 Super-tactics I’d Tell *Anyone* – Yes, Even My Mum! – To Successfully Build, Promote And Profit From Their Website!”

It contains more examples, more links and more ideas to help you, and is available, free, by visiting

http://www.wise-buys.info/bonus.shtml